Modern Campus Launches Instinct, Powerful Personalization Engine for Higher Education
Summary
They’re increasingly choosing institutions that offer highly personalized experiences in every area of the learner lifecycle, in addition to delivering exceptional education,” said Brian Kibby, chief executive officer of Modern Campus. At the same time, we’re making it easier for staff who are often stretched thin to bring those experiences to life.”Instinct for Omni CMS enables higher education institutions to dramatically increase the engagement of website visitors by providing highly personalized content. We know what youre looking for and we want to connect you with our great resources because we think you fit here.’ This is a marketers dream - Im over the moon about it.”“Personalization is how colleges and universities create loyalty for their institutional brand, and boost enrollment and retention. “Instinct by Modern Campus enables higher education institutions to get in front of their students and deliver the right content at the right time to propel engagement. We are thrilled to bring this capability to life for our customers.”Modern Campus plans to release Instinct personalization capabilities to additional areas of its engagement platform over the course of 2022.About Modern CampusModern Campus is obsessed with empowering its 1,800+ higher education customers to thrive when radical transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity.The Modern Campus engagement platform powers solutions for non-traditional student management, web content management, catalog and curriculum management, student engagement and development, conversational text messaging, career pathways, and campus maps and virtual tours.
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