LEADING CANNABIS RETAIL AND LIFESTYLE BRAND SUPERETTE ACQUIRES CANNOE ESTABLISHING ITSELF AS CANADA’S LEADING INDEPENDENT RETAILER
Summary
The addition of Cannoe’s six stores will give Superette exposure to new areas and key brand driven markets including highly frequented cottage and resort towns. Founded in 2018, Cannoe quickly attracted the attention of industry veterans, like the founders of Roots, who were early investors along with Stephen Arbib co-founder of MedReleaf. “Since our launch, Superette has stood out as the retail brand that reflects the attitudes a huge portion of recreational customers have - simply put, we exist to make buying cannabis fun. Cannabis retail in Canada is a rapidly growing and maturing market, and I feel really fortunate for the chance to work with co-founders Drummond Munro and Mimi Lam. Superette offers a truly unique retail experience, and we will continue to leverage the brand, vision and service, but we have a lot to learn from those who have shaped the industry from the legacy market to today and made a company like ours possible.