Calico attracts Serena Williams to $2.1M seed to build fashion supply chain software –

▤ Summary

A few years ago Kathleen Chan, the CEO and founder of Calico, launched a couple of small fashion companies, but as those companies scaled quickly with the help of Shopify and Facebook ads, she noted a lack of tools to help her manage the back office of a business specifically geared to fashion. “You can bring your own package on board and have a dedicated workspace to work together collaboratively to get a collection of products to market. You can get bids and quotes from various factories to get the best price, and when you’re ready, they can begin production for you and you can manage the whole process inside of Calico. She said going through the Forum accelerator certainly helped give her access to investors, and she was able to work the network she built and raise a $2.1 million seed round. Williams was drawn to the company after experiencing this problem herself when launching her own branded apparel business, and that’s what attracted her to this investment.

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