Reporting and Business Intelligence Benefit Leaders
Summary
With the right reporting and business intelligence tools, leaders are able to better understand, interpret, and utilize the data collected by enterprise resource planning systems. On top of that, there are the general operations and financial management of the business, the daily human resources requirements, the marketing and communications. Using data gathered from thousands of nationwide purchases, the company can suggest specific combinations for muffins and baked goods, as well as encourage frequent customers to buy more. In this instance, business intelligence is being used to refine clothing selections and reduce returns based on customer preferences collected over time. The customers wanted to check their shopping carts before clicking “Pay.” These examples show how business intelligence tools improved retail leaders’ ability to make decisions that affected sales through the use of data from multiple sources.
