iFIT Health & Fitness Announces $355 Million Capital Raise
Summary
The capital raise will enable more focus and investment in growing iFIT’s leading brands, content library, and product offerings, with the sole purpose of enhancing the member experience. “Today’s important updates strongly focus the business for continued growth in what has made us successful in the first place: technology, innovation, and the member experience. We remain focused on streamlining our overall business, while at the same time, investing in and enhancing the member experience and continuing to innovate across interactive software, content, and hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities.