L Catterton Invests in Owner of Leading Chinese Premium Pet Food Brand Pure & Natural
Summary
This marks L Cattertons foray into Chinas pet food market, leveraging the firms global experience in the sector and capabilities in building enduring brands. Pure & Natural is now the top domestic premium dog food brand in China and has helped fuel Enovas sales growth over the past five years. The company has established strong relationships with strategic distribution and retail partners over the years, enabling it to access numerous points of sale including specialty stores and pet hospitals across the country. "We had proprietary, bespoke dialogues with L Catterton for some time and are impressed by the firms deep domain knowledge and insights stemming from its investments in the pet industry across geographies. The company has leveraged scientific research and cutting–edge technology over the years to develop innovative and premium pet food with patented formulae, and continues to further enhance the nutritional profile and functional benefits of its products.