The Channel Company Expands Its Global Footprint With bChannels Acquisition
Summary
The acquisition adds considerable international muscle to The Channel Company, with 150 employees focused on digital marketing services in the United Kingdom, Spain, Malaysia, U.S. and Australia along with what is considered the largest global partner database with over 660,000 partners across 208 countries, translated into 38 languages. We are harvesting data in all these different languages and then we use massive translation tools for Japanese, Chinese, German, Korean and French and reconfigure back into English. That is a big deal for technology vendors who are looking for one company to come to for an end-to-end model that can help our customers with to partner, through partner and end-user marketing services.” As a result of the acquisition, Mark Truby, the COO and CFO of bChannels, will become senior vice president and general manager of The Channel Company’s international business. Also Vaughn Mordecai, chief revenue officer at bChannels, will become senior vice president of sales leading the international customer engagement model. It is all driven by data.” Raddon, for his part, said he sees the combined digital marketing services as the start of a new era for helping drive business outcomes around the globe for technology vendors.