Meal Kit Service Gousto Lands $230M – Press Interactive News
Summary
In January, the firm invested $100 million in the food subscription service, valuing Gousto at $1.7 billion. Gousto was founded in 2011 by CEO Timo Boldt and James Carter after they realized they had no time to shop at supermarkets and were frustrated when trying to cook recipes from TV shows and online databases. The company, known for its red recipe boxes, offers users all ingredients they need in the proper proportions to prepare a meal at home. Gousto has “succeeded in disrupting the traditional grocery channel when it comes to how we consume the evening meal,” SoftBank’s Max Ohrstrand said Thursday in a statement announcing the investment. “I’m thrilled that following on from their initial investment, SoftBank has increased its stake, which speaks volumes for where they see the business heading,” Boldt said in the statement.