Femtech startup Aura raises €719.5k to transform the fertility market and support patient wellbeing
Summary
The femtech startup has just raised about €719.5k in pre-seed funding led by Ascension with other notable investors including Charlotte Street Capital and the VP of Snap. Aura was founded in 2020 by Abi Hannah and Karen Hanson who both went through the traumatic experience of miscarriages and failed IVF cycles. Recognising that fertility treatment is more than just a clinical procedure, Abi, Jo and Karen have developed an innovative, evidence-based tech companion for every stage of the IVF journey. Jo Living, COO, explained: “Aura is a much needed B2B2C platform that transforms the IVF experience with trusted information, psychosocial care and expert support. Leveraging AI to improve patient experience, whole-person wellness and ultimately pregnancy rates, Aura will rapidly become the essential IVF companion globally” Aura is disrupting the fertility market working alongside clinics to support the emotional health and fertility wellbeing of their patients, helping them to feel informed, more in control and confident at every turn.