Beauty for All Industries Secures Nearly $100 Million to Expand Portfolio, Distribution and Global Footprint
Summary
The company has steadily grown its stable of brands since 2011 with a focus on delivering personalized experiences through product innovation, machine learning technology and an inclusive, community-first approach promoting self-expression. “TPG’s additional investment will allow us to build on the incredible momentum we have experienced over the past year as we integrated BoxyCharm into our portfolio, significantly grew our Refreshments brand, and launched our physical retail presence in Sephora stores with Madeby Collective,” said Marcelo Camberos, co-founder and CEO of BFA Industries. “Our next chapter will be focused on enhancing our technology and distribution offerings to bring even more personalized experiences to consumers, wherever they are, whether that is online, on their phone, or in stores.” BFA houses the largest digitally native, vertically integrated beauty innovation platform in the world, building both the technology infrastructure and community to attract brands, consumers and talent to its platform. “Consumers have been increasingly conditioned to expect customized marketing and a near perfect match every time,” said Peter McGoohan, Partner at TPG. TPG Growth has the deep sector knowledge, operational resources, and global experience to drive value creation, and help companies reach their full potential.