Alloy Automation Raises $20 Million Series A, Led by Andreessen Horowitz, to Build the Operating System for Ecommerce
Summary
The Series A includes participation from FirstMark Capital and Hawke Ventures; the executives of Casper, Hims, and Glossier; and the founders of unicorn ecommerce software companies Klaviyo, ReCharge, Attentive, and more. Alloy Automation will use this new capital to double its team in 2022 and forge deeper partnerships with renowned brands and key players in the ecommerce ecosystem. Alloy’s verticalized approach has major benefits over more horizontal automation alternatives: • Customizable workflow engine that lets users draw diagrams that link their apps to orchestrate marketing and operations-related work. “We’ve seen tremendous growth in the e-commerce software space, especially with thousands of new small businesses bringing stores online, but the modern e-commerce stack often has dozens of disparate tools that aren’t integrated,” said David Ulevitch, general partner at Andreessen Horowitz, who is joining the board with this funding round. "The Alloy team has figured out how to build a flexible integration and data mapping platform that ties these tools together to enable more insights and more programmatic levers to run a best-in-class e-commerce business.