Core Web Vitals: What Next?
Summary
The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. I think there are some important implications here because my theory is that — Ive written about this before and again, hopefully, that will also be linked below — but my theory is that the reason for the delays was that too few pages would have been getting a boost if they had rolled out when they originally intended to, partly because too few sites had actually improved their performance and partly because Google is getting data from Chrome, the Chrome user experience or CrUX data. But what Ive just explained, this system of only having enough sample size for more heavily visited pages, this is important for webmasters, not just Google. Now one thing thats worth noticing about this chart, before you even look at it anymore closely, is that all of these lines trend downwards, and thats because of what I was talking about with the sample sizes increasing, with Google getting data on more pages over time. Now, in terms of what happens next, I think this is relevant because in February and March, probably as youre watching this video, Google have said theyre going to be rolling out this same expect page experience update on desktop.
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