Sydney-based startup Upflowy raises $4M to optimize web experiences with its no-code solution –
Summary
The Covid-19 pandemic has affected consumers’ behaviors and purchasing patterns; data-driven decision-making is even more crucial to ensure that companies’ products or services genuinely benefit users in times of uncertainty. The Australia-based startup, which just raised $4 million, has built a platform that offers drag and drop tools for A/B testing and personalization on the web and mobile apps, and the best part is businesses don’t need to know any code to engage with it. Getting visitors on a website or app to sign up for sales requires significant time and cost, and as a result, many businesses struggle to achieve that, Ang told TechCrunch. To help entrepreneurs and marketers, especially startups, boost conversion rates and user flows, Ang and two other founders, Matthew Browne and Alexandre Girard, founded Upflowy in 2020. The startup will use a good part of the new capital to enhance its platform capabilities by leveraging data science areas like predictive personalization and developing additional features.