Your Public Brand Perception And a Case Study On Apple, Inc.
Summary
The quickest way to learn how to develop a great product (in this case, your website) is by studying one of the most popular and successful American businesses of today – Apple, and its legendary co-founder, Steve Jobs. After rejoining Apple as CEO in 1997, he led the company to an epic resurgence over the next decade with the introduction of widely-successful products such as the iMac personal computer, the iPod media player, the iPhone and iPad. Apple still designs and releases products with the same style and attention to detail championed by Jobs, and their public brand perception remains very strong to this day, over three years after his untimely death. It isn’t a stretch to see how Jobs applied this early life lesson to his work at Apple, directing the development and creation of many ingenious products adored by millions of customers and fans around the world. Although your next website isn’t going to be the next iPod or iPad, paying close attention to the details, especially the design and usability, will ensure a better user experience and a stronger public perception of your brand.