Using the right tool for the job, the right way
Summary
Strategic dashboards are one key element of such a system, as they can be tailored to specific areas of interest by department, function, product line, or even personalized to an individual. Make it accessible from multiple locations on the corporate intranet that receive significant traffic, and that mesh logically with employees’ research workflow. The watch words of successful product advertising campaigns are “reach” and “frequency” – communicate with the maximum number of prospects as often as possible – and the same applies to marketing the strategic research portal within your enterprise. Take the time to create topic-specific editions that highlight recently-added relevant content within the portal and push that information to targeted internal “mailing lists”. And consistent with trends in modern website design and social media, it also is good practice to incorporate various visual elements to the portal to make it easy on the eye for users, who have come to expect highly graphical experiences.
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