Proptech startup PropHero raises $16 million seed round
Summary
The cash is earmarked to improve the company’s data models and digital customer experience, key hires, and to expand the footprint nationally across Australia and overseas. PropHero is a “next gen” in buyer’s agent services, combining data and AI with human expertise to make it simpler, transparent, time-efficient and more profitable. Co-founders Pablo Gil Brusola and Mickael Roger launched the startup last year believing there was a gap in the market for “an app for that” to streamline the investment process. “Our platform makes property investing accessible to a younger generation who have savings and want a simple digital experience,” Gil Brusola said. “Having invested in many leading proptech ventures globally, we saw an outlier in terms of PropHero’s traction that made us build conviction very quickly to back Pablo and Mickael,” he said.