Google plans privacy change similar to Apples, which wiped $230 billion off Facebooks market cap
Summary
Google on Wednesday announced its adopting new privacy restrictions that will cut tracking across apps on its Android devices, following a similar move made by Apple last year that upended several firms advertising practices. Meta said earlier this month Apples privacy changes will decrease the social media companys sales this year by about $10 billion. "Encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google," Graham Mudd, vice president of product marketing, ads and business at Facebook said on Twitter. Apple was criticized by Facebook and other companies for rolling out its App Tracking Transparency feature, which reduces targeting capabilities by limiting advertisers from accessing an iPhone user identifier. Focusing on privacy practices could help the tech giant get ahead of regulatory issues as lawmakers and consumers become more aware and concerned of their personal data.
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