“We will only be successful in building a global leading company in a great force of people and power”: Interview with Anna Franziska Michel, CEO and Co-founder of Yoona
Summary
The young startup is pursuing the vision of holistic digitization – committed to encouraging conscious consumption and to driving sustainability. Designing by hope with a manual process leads to not only an oversupply that ends up in the garbage – which is neither economically good for companies nor healthy for the environment. With this knowledge of possibilities, I started to build a team uniting garment engineers, machine learning experts, full-stack developers and founded yoona.ai in August 2020. We provide the world’s first end-to-end solution that helps companies save up to 80% of the time in the design and collection development phase, correspondingly reducing costs and avoiding throwaway products or overproduction. This included founding a panel discussion series in cooperation with the Literaturforum im Brecht-Haus, which I initiated regularly during the Berlin Fashion Week – so I formed a community that knew that I was up to something completely new.