SA big data startup The Awareness Company secures Microsoft funding
Summary
HYDRA, its technology, combines AI, IoT and data analytics to create solutions for agriculture and conservation, safety and security, and smart buildings and cities. The programme’s main objective is to drive digital transformation in the agriculture sector by collaborating with companies that develop high impact solutions and empower smallholder farmers. “The country’s two to four million smallholder farmers play a critical role in driving food security and economic participation, but they face specific and deep-rooted challenges, and the sector is typically underserved in terms of high-tech solutions,” said Priaash Ramadeen, co-founder and CEO of The Awareness Company. “That’s why Microsoft’s support and investment in helping us as a local, homegrown business to grow and develop solutions that focus on solving real-world problems is so meaningful. The programme is a jump-start that has enabled us to create and update products that synchronise with the work we have already done in the agricultural space to promote sustainable agriculture and food security through intelligent data.” “Technology – specifically agri-tech – has the ability to empower our country’s smallholder farmers by enabling them to become more productive, efficient, competitive, commercially viable and sustainable,” said Lillian Barnard, CEO of Microsoft South Africa.
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