Abacus Data | Canadians See Investment Growing in Clean Energy and Sustainable Products, and Want an Ambitious Strategy to Compete in These Markets

▤ Summary

• Expectations around natural gas and nuclear energy are more mixed, with slightly more people feeling that investment will increase than foresee a decline. Three out of four people believe “Canada must have an ambitious strategy to be strong competitors in a global economy that is striving to reduce carbon emissions,” while 25% believe “The rest of the world economy isn’t going to change very much and we should not change too much or else we will lose jobs and competitiveness.” In support of a lower carbon competitiveness strategy, massive majorities support the following policy measures: • Job retraining for workers who need to learn new skills (95% support) • Subsidies to help companies purchase new equipment to help them reduce emissions (85%) • Making it easier for companies to access affordable and cleaner forms of energy (92%) Canadians also have opinions about which sectors Canadian policy should put a priority on. Canadians tend to think we have a good or excellent chance of being competitive in a variety of these sectors over the next 20 years, including renewable energy, sustainable forest products, responsible minerals and metals, low carbon buildings and shipping, electric vehicles, bioenergy, and natural gas. A random sample of panelists were invited to complete the survey from a set of partner panels based on the Lucid exchange platform. We are the only research and strategy firm that helps organizations respond to the disruptive risks and opportunities in a world where demographics and technology are changing more quickly than ever.

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