IGNITETECH EXPANDS CX SOFTWARE PORTFOLIO

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Summary

Acquisitions Continue to Build on Record Growth in 2021 AUSTIN, Texas — January 27, 2022 — IgniteTech™, the company “Where Software Goes to Live™,” today announced that a definitive agreement has been signed by all parties for the acquisition of certain assets of BryterCX, a provider of end-to-end customer journey solutions that take customer experience (CX) to the next level. Powered by patented technology, BryterCX’s solution generates user-friendly visualizations of metrics and actionable alerts that organizations use to effortlessly measure, monitor, and manage all aspects of customer journeys across multiple channels. “I’m incredibly proud of the achievements our team has made in helping our clients improve their interactions with customers, and I’m confident IgniteTech is the right home for our vision to continue to thrive.” BryterCX’s software will strengthen IgniteTech’s Customer Experience Management solution suite — which includes ResponseTek, a solution that aggregates customer sentiment and delivers insights, and Placeable, a location-based marketing solution. Building on its corporate vision, “Where Software Goes to Live™,” IgniteTech grows exclusively through acquisitions. The Company continues to deliver on its promise of revitalizing enterprise software through the three pillars of the IgniteTech corporate vision: 1) to save and stabilize the software and businesses it acquires; 2) to innovate and transform products to the AWS cloud; and 3) to add unlimited value with its one-of-a-kind, Netflix-style software subscription, which includes all products in IgniteTech’s solution suites.

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