How Sonys Bungie Acquisition Affects Microsofts Gaming Ambitions

▤ Summary

Its rival Sony Group Corporation (SNY) hit back by buying up California-based Bungie Games—maker of Halo, which found success on Microsofts Xbox platform, and Destiny. Sonys Games & Network Services division reported revenues of $25.03 billion, a record, in the 2020 fiscal year. Marvels Spider-Man and the MLB series from Sony ranked sixth and ninth, respectively, while Microsofts Minecraft, a $4 billion acquisition made in 2017, was a distant 13th. A vertical integration strategy in which the companies control production, marketing, and release of their games could boost revenues. Microsofts landgrab for Activision may have been a masterstroke in vertical integration, but Sony has sufficient ammunition to bolster its lead.

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