Midnite raises $16M for Gen Z-focused esports betting apps
Summary
“We have a super simple UX, we’re constantly shipping new features, upgrades and content to improve the product and we have the mentality that we’re never finished and that’s what the customer deserves,” said Nicholas Wright of Midnite, in an interview with GamesBeat. They were both Americans, but they migrated to the United Kingdom around six or seven years ago to focus on the intersection of licensed gambling and and daily fantasy sports. They’re not mobile first or familiar with the Discord or Twitch generation.” Their new team worked closely with Sky Bet, one of the largest operators in the United Kingdom, to launch the platform. Outside of the United Kingdom, Midnite has held a soft launch in Brazil and next expects to enter Mexico, which will be accelerated by a partnership with a Mexican operator. “Midnite’s experience feels like home to the next generation and it lets them get some skin n the game.” The company is focused on the U.K. because it is a regulated market, which Wright said is key to building responsibly.