GWI Secures $180M for Audience Insights SaaS
Summary
This investment is expected to advance GWI’s software as a service (SaaS) platform, extending its coverage to collect more data from consumers worldwide with a focus on underserved markets. Since 2018, with the $40 million in Series A financing from Stripes, the New York-based growth fund, GWI has tripled recurring revenue and employed nearly 400 workers globally, the company said. GWI promises to deliver global insights that allows top brands, agencies, and media outlets to better understand their audiences. GWI’s software as a service platform provides coordinated data across geographies through a simple to use network achieving quicker insights and faster time to market. “The traditional approach of market research is not fit for purpose: too slow, incredibly expensive, and lacks the scale and detail needed.” GWI’s technology, he said, has solved that.
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