Providing Quality Ad Solutions for Advertisers and Publishers
Summary
DV’s sophisticated mix of AI and machine learning tools with manual reviews, as well as consistent research, helps us detect and block fraudulent activity in real-time. With these checks in place, we offer our advertisers access to premium, brand-safe inventory from direct integrations with all major publishers across channels, as well as a layer of future-proof audiences built on contextual signals to drive performance. With the looming phase out of cookies on Google Chrome, the dwindling access to Apple’s IDFA, as well as potential privacy-related updates on Android, advertisers and publishers need to spend a big part of 2022 adapting to this new era. Contextual will play a key role in the evolution of the advertising industry in 2022, as marketers and publishers alike evaluate alternatives to a world without third party cookies and personal identifiers. A big part of that focus will be centered on privacy, which will play an important role in shaping the future of the advertising ecosystem, and with consumers at the helm driving this tectonic shift.
Classifications
AskAI Classifications
LabelsLinked Companies
