Atrium Raises $20M to Bring Data-Driven Sales Management to the Masses
Summary
"Sales managers have largely been under-served in terms of the tools and training they need to be effective in getting the most out of their teams," said Mike Marg, Principal at Craft Ventures. Customers can get started in minutes by connecting Atrium to their Salesforce instance and can begin to measure and analyze metrics that matter in real time. Additionally, the solution: • Boasts an extensive pre-built KPI library that tracks leading and lagging indicator metrics that other software solutions do not • Automatically monitors trends and looks for anomalies in performance over time at the rep and team level • Enables you to set and proactively tracks your weekly, monthly and quarterly goals for reps and teams • Proactively monitors whether teams are on track to hit their goals, how theyre doing against their peers and suggests areas of improvement • Includes automated AI-based root-cause analytics to uncover the "why" behind performance peaks and issues "If I could summarize Atrium in one word, it would be transformative," said Amanda Wilde, Head of Sales Development at Partnerstack. The company plans on using the funding to grow its product development team and deliver innovative solutions to expand its customer base. Atrium also that it released its new Automated Insights Engine which continuously analyzes rep performance, surfaces the underlying root causes from hundreds of KPIs, and suggests recommendations on what to do next.