at The Drum Predictions 2022
Summary
Advertising has a new currency Advertising’s new currency is attention – and it’s going to help advertisers ensure accountability over spend. It isn’t only reactive, it’s the organic extension of an existing verification solution. With privacy regulations and the deprecation of cookies on the horizon, brands are looking for other measures to gauge performance in an accurate, privacy-friendly way. This shift in focus is a natural evolution that will provide advertisers with better quality inventory and stronger campaign performance. Reach out to Events@DoubleVerify.com if you have any questions.
Classifications
industries
No industries detected
applications
Web and Content Management
AskAI Classifications
Labels
AdTech Software
Marketing Analytics
SaaS
Linked Companies
DoubleVerify
$10M to $25M