Digital Marketing 2021: A Social Landscape Retrospective
Summary
This demonstrates another challenge of broad, global datasets – big events like this, especially in highly populated countries, will dominate the conversation and create spikes that don’t give us anything useful from a digital marketing perspective. Part of this comes down to the work that these people have put in and the exposure they have been able to achieve – social followings don’t exist in a vacuum, it’s not just down the quality of the content you’re producing or sharing. It’s worth noting that, as we saw previously, the festive period is a lull for digital marketing topics as a whole, but still #socialmediastrategy makes it through Christmas at a higher volume than it was showing at the midpoint of the year. Looking at posts with strong reach and high levels of engagement, two examples of content that factor into this trend are the following: These touch on two components of the evolving social media landscape – TikTok and influencer marketing. • Social media strategy is one of the biggest growing digital marketing trends for 2021, with a notable spike late in 2021 that suggests it will continue to loom large in the early parts of 2022.
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