Working Persons Store Recognized for Cutting-Edge Multi-Channel Marketing Award
Summary
“The judges loved that crucial elements of website functionality were actually tested and refined – not just thrown at the marketplace,” said Ellen Shannon, chief content director and publisher of Multichannel Merchant.South Bend, IN, October 12, 2012 --( PR.com )-- South Bend-based retailer Working Persons Store earned silver honors last week in the 2012 MCM Awards announced at the conference of the National Etailing and Mailing Organization of America (NEMOA) in Mystic, Connecticut.The award recognized the companys work following migration of its website to an updated website platform.After an expected initial downturn in sales and profitability as a result of the switch, the online retailer posted a stunning 25.9% increase in sales, with 14.2% more site visits, 33.5% more page views and a conversion rate increase of 4.8% due to their team’s work in programming and online marketing.Working Person’s Store was recognized for its innovative employment of cross-channel marketing, integrating a print catalog, an interactive catalog, website, email newsletter, multiple blogs, a mobile application, Facebook store, plus presences on Google+, Twitter and Facebook.Working Person’s Store won its award in the business-to-consumer category among retailers with sales of $10 million to $75 million.“The judges loved that crucial elements of website functionality were actually tested and refined – not just thrown at the marketplace,” said Ellen Shannon, chief content director and publisher of Multichannel Merchant.Contact Information Working Persons Store Eric Deniger 574-286-9666 https://www.workingperson.com Click here to view the list of recent Press Releases from Working Persons Store Promote Your Business Press Release Pricing Email this page to a friend