Rackspace taps into regional ties with Just Analytics acquisition
Summary
Rackspace Technology is set to bolster its regional ties with the Microsoft Azure ecosystem in Asia Pacific and Japan (APJ) after striking a deal to acquire Singapore-based software vendor Just Analytics. From Rackspace Technology’s perspective, the acquisition deal not only builds upon the US-based cloud solutions vendor’s ongoing professional services push, but also provides additional access to the broader APJ market. “In addition, we will benefit from the company’s strong APJ regional ties, talented employee base and natural evolution up the IT services stack. As reported last year, after a series of acquisitions, an initial public offering (IPO) and a global rebrand, Rackspace Technology is finally asserting itself as a competitive player on the multi-cloud scene. According to industry analyst firm Technology Business Research (TBR), the pivot stems from before Rackspace’s IPO in 2020, whereby the company underwent a major strategic realignment, shifting from its traditional but capital-intensive data-hosting model to build up its cloud professional services.