Adknowledge Raises Over $200 Million to Pursue Acquisitions
Summary
KANSAS CITY, MO--(Marketwire - January 12, 2011) - Adknowledge, the leading long tail advertiser marketplace, announced today that it has raised over $200 million in debt and equity financing to fuel its growth through future acquisitions. In the U.S. and international markets, Adknowledge plans to use the funding to further expand its network so advertisers can access inventory from valuable segments of the long tail marketplace online, such as mobile, video, content sites, and display. The company has developed a unique model for efficiently monetizing disaggregated Web traffic across these various channels, where highly engaged consumers spend the majority of their time online. "Its easy to advertise with Google, Bing and Facebook, but much tougher to reach the rest of the Internet because its so fragmented," said Scott Lynn, chief executive officer of Adknowledge. Adknowledge operates the 4th largest marketplace (beyond Google, Bing, and Facebook) for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search.