7 Examples of In-Game Advertising
Summary
As the official supplier of League of Legends Championship Series, RedBull gave gamers the opportunity to win branded PC setups and in-game prizes by competing against other LoL fans. Obama fought for the presidency in computer games such as Guitar Hero III, Madden NFL 09, NBA Live 08, Burnout Paradise, Nascar 09 and Need For Speed Carbon, reminding players to vote for him. In 2017, Ben Rueck and Delaney Miller, two climbers sponsored by Adidas, took VR players on an amazing journey to the top of Bavella mountain range in Corsica. RapidFire utilized dynamic in-game ads and geo targeting to promote the movie to Portuguese users in the lead up to the film’s release. The MVP gets access to a virtual museum, a basketball court to test your abilities and an immersive video that advertises Jordan brand.
