202214 Jan

Copenhagen-based Ocean.io picks up €6 million and sets sights on stateside expansion of its AI martech platform

Summary

Founded in 2017, Ocean.io is an account-based data platform that harnesses AI to help sales and marketing teams better focus their time, money and efforts on the accounts that are most likely to buy. With fast, tailored searches, the platform carves through the plethora of information available to focus on accounts that are a perfect fit for a business’s Ideal Customer Profile (ICP) – revolutionising the process for sales and marketing teams. With the belief that ABM activity should be account-driven, not people-led, and that real value comes from having relevant companies at your fingertips, not just random names, the startup has developed its solution. Johan van Mil, co-founder and Managing Partner of venture capital firm Peak, said: “In a time-poor and increasingly crowded world, hyper-personalized marketing and messaging is the key to better business. Ocean.io’s platform enables just that.” Already, the pioneering company is helping hundreds of European and U.S clients4 including Sony, UserTesting, Brandwatch, and JGL to grow their businesses.

Source: Eu-startups

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