Yamaha/Siren Marine Update: Yamaha Announces Siren Marine Acquisition
Summary
KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha Motor Corporation, U.S.A. today finalized the acquisition of Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC). The announcement underscores the company’s commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water. It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif. Based in Newport, Rhode Island, Siren Marine is the industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully-connected marine industry through innovative IoT Connected Boat® technology.