CMOs top 8 martech stories for the week - 13 January 2022
Summary
All the latest martech and adtech news from Vision6, ironSource, Tapjoy, BlueConic, Nosto, Lotame, Gainsight, AskNicely and ActiveCampaign Homegrown email and SMS marketing platform, Vision6, has been acquired by Constant Contact for an undisclosed sum. US-based Constant Contact, a digital marketing platform also provided oriented towards SMB, confirmed it’d signed the acquisition agreement this week on a deal expected to close in Q2, 2022. Nosto said SearchNode’s award-winning search technology, which is driven by natural language processing, will allow clients to implement site personalisation, merchandising, segmentation and testing strategies natively to further optimise shopper journeys. “For the first time, any service business can now empower every frontline worker with the same capability in a simple mobile app.” Ward claimed early customers have seen NPS results double and chalked up millions in sales and marketing cost savings from increased repeat purchases and referrals. Digital marketing platform, ActiveCampaign, has taken the wrappers of new Growth Accelerator Apps aimed at helping customers better automate events, surveys, data storage and direct mail.