Marketing Automation for Invest India, AGNIi, and India Investment Grid | TO THE NEW Blog
Summary
The team at TO THE NEW started working with Invest India for email marketing in (month/year) and came up with a robust email marketing strategy to reach out to their target audience, which was mainly investment stakeholders, C level executives, and every department of the government of India. and creating & deploying 7-10 monthly unique newsletters around the content pillars: policies & schemes, events and critical announcements by Hon’ble Prime Minister of India Shri Narendra Modi / Union Ministers regarding Investment opportunities in India • None Liaising with multiple stakeholders at Invest India to devise monthly newsletters for email marketing and reporting the email engagement • None Planning & launching various engaging awareness campaigns through newsletters including GIFs, and designing visually appealing newsletters • None Extending support for other tasks like inputs for email marketing strategy, designing GIFs, creating awareness related to new Investment policies, etc • None Maintain list hygiene. Updating the lists timely by making sure that unsubscribes or incorrect email ids are removed What magic did TO THE NEW do for Invest India? We don’t leave a single piece of information uncovered graphically • Appealing designs: The newsletters delivered by us have GIFs and appealing designs that attract the stakeholders. This brings more customer attention and thus helps in changing the perception of Invest India (of not being a typical government organization) • Meet the deadlines: No matter how stringent the deadlines are, we delivered the newsletters right on time, improving the Customer Happiness Index.
Funding
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