Neatsy wants to reduce sneaker returns with 3D foot scans
Summary
U.S.-based startup Neatsy AI is using the iPhones depth-sensing FaceID selfie camera as a foot scanner to capture 3D models for predicting a comfortable sneaker fit. Neatsy analyzes app users foot scans using a machine learning model its devised to predict a comfy fit across a range of major sneaker brands -- currently including Puma, Nike, Jordan Air and Adidas -- based on scanning the insoles of sneakers, per CEO and founder Artem Semyanov . The most common reasons for this category are fit & size mismatch," says Semyanov, who headed up the machine learning team at Prism Labs prior to founding Neatsy. While Neatsy is attempting to tackle what plenty of other founders have tried to do on the fit front, it is at least targeting a specific niche (sneakers) -- a relatively narrow focus that may help it hone a useful tool. But even zeroing in on sneaker comfort, Neatsys foot scanning process does require the user to correctly navigate quite a number of steps (see the full flow in the below video).
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