Wootag raises $1.7M in funding. Leading Singapore based Video Marketing
Summary
Wootag, a leading Singapore-based visual marketing SaaS company providing visual interactive and insights for marketers, announced it raised $1.7M in bridge funding led by Cornerstone Venture Partners Fund (CSVP), with further backing from existing investors Wavemaker and SEEDS Capital. This investment fuels Wootag’s expansion plan to scale in Asia Pacific markets and enhance AI capabilities for in-video interactivity and audience engagement – this includes the recent launch of Creative Automation where brands can showcase the product collections within videos. To accelerate the growth, Wootag is strengthening its international operations and expanding the company’s presence in Asia-Pacific, adding several new hires to its leadership team. Nanika Kakkar, Investment Director, CSVP Fund shared “While the World is becoming more and more visual, every interaction with the customer provides invaluable insights for a brand. We are excited to be a part of this growth journey with Raj and team and unlock opportunities across various target markets particularly in India.” Wootag aims at creating next-gen visual interactive by helping brands discover and leverage video or displays to enhance the branding experiences with their audience and convert viewers into customers.
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