How ‘feature bloat’ is driving the chip shortage –
Summary
Bosch said to expect double-digit annual growth in automotive software until 2030; Panasonic showed off an augmented reality head-up display with eye tracking, plus the ELS Studio 3D audio system with 1,000 watts and 25 speakers. BMW unveiled future technology that will allow owners to change the exterior color of their cars and display digital art inside them, not to mention a rear 31-inch Theatre Screen with built-in Amazon Fire TV. And that results in cars that aren’t very reliable.” Buggy software caused by inefficiency and coding problems are being driven by a shift — or more accurately, an acceleration — in the vehicle development cycle, according to Jason Williamson, vice president of marketing at Altia. And that means using building blocks that are maybe intended for laptops and not necessarily custom-built for automotive applications.” It’s not only expensive EVs that are enticing consumers with tech; it’s happening in many mid- and upscale product lines. Jessica Caldwell, executive director, Insights, at Edmunds, told TechCrunch that automakers are touting their cars and trucks as multi-purpose offices and living spaces on wheels, and buyers are appreciative.