Spotlight: 2021 Website Launches
Summary
Highlights included leading a messaging and copy overhaul for a financial services firm, creating an engaging fintech site using a vibrant new visual identity, and partnering with our friends at Franklyn — a New York-based creative studio — on several projects for major players in the construction and architectural design industry. The updated site features an entirely new design that includes playful hand drawn elements, punchy accent colors, and clear paths that direct users towards information about volunteering, donating, or applying for services. In order to enhance the firm’s online presence, we built a polished new website that features a bright color scheme, an intuitive navigation structure, and plenty of calls-to-action that encourage site visitors to get in touch. Intentional whitespace adds room for each element to breathe, and bright accents of orange, teal, and purple draw users’ attention to important details and action items. Some of our favorite features include the subtle logo animation, a number of custom hover effects, and a unique news feed that incorporates filters and a keyword search bar.
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