Tata’s seat squeals if your successors are sizzling in the seat in the sun –

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Summary

Italian startup Filo — better known in Europe for its Tile-like Bluetooth tracking devices — is showing off its shiny new product Tata Pad, a cushion that goes on top of a child seat, and can notify you if you’ve left your pride and joy strapped into the back seat as you saunter into the cool, refreshing, air-conditioned breeze of a mall. Walk away from it for more than three minutes and the Tata Pad will send a notification to your phone that you left something important behind. If that doesn’t inspire you to return to your car, the product initiates a call to your phone to give you a friendly reminder that, seriously, go get your kid. The company promises that the messages and calls will be free for the first four years — after that, it’ll be possible to buy an extension to continue using the alerts. In Europe, the devices are sold for €60 (approx $68), and the company suggests that the pricing will be similar once the product hits U.S. shores.

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