Wellbeam Consumer Health Acquires BioTRUST Nutrition®, Direct-to-consumer eCommerce Leader in Nutrition for Healthy Aging
Summary
BioTRUST Nutrition was founded in 2011 by Josh Bezoni and Joel Marion as a mission-based protein and collagen company that is authentic, honest, charitable, and puts quality and customers first. Since then, BioTRUST has become the go-to direct-to-consumer (DTC) resource for a wide variety of recurring nutritional needs, offers a portfolio of 25 innovative, science-based products, and has built a sophisticated data-driven multi-channel marketing capability to attract and maintain a highly loyal customer base. BioTRUST significantly expands the overall DTC platform capabilities for Wellbeam, while providing further portfolio diversification into the healthy aging space with particular strength in the nutritional powders segment. American Pacific Group is a San Francisco Bay Area-based private equity firm with $450 million of capital under management that pursues control investment opportunities primarily in North America. Together, with management teams and in-house operating partners, American Pacific Group drives sustainable growth in its portfolio companies through the “Q Process”, a proprietary and tested approach to value creation.