Publicis Groupe Announces Tremend Acquisition to Expand European Delivery of Publicis Sapient’s Digital Business Transformation Capabilities
Summary
Tremend currently reaches 60 million of its clients’ end users with its proven technology and will serve as the newest global delivery center for Publicis Sapient. “We’re impressed with the Tremend team’s vision, the breadth of its skillset and capabilities around agile engineering and its deep industry expertise. “We’re also excited by the strong cultural match between the two organizations and look forward to driving even more client impact together.” “At Tremend, our purpose has always been to engineer the best products through our amazing team for our partners and to better manage disruptions, accelerate growth and add new value to their brands in today’s rapidly changing world,” said Tremend founders Ioan Cocan and Marius Hanganu. “Joining forces with Publicis Sapient will help propel our combined organization forward during a time when our clients are calling upon us for some of the most important and challenging initiatives to date.” “In a context of growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Europe to better serve its clients and help them win in commerce. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology.
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