Goldman Sachs invests $200 mln in France's Voodoo -source
Summary
* Aims to double staff to 150 this year * Will seek to better exploit data PARIS, May 28 (Reuters) - Goldman Sachs’ private equity fund has invested about $200 million in French mobile video game maker Voodoo to speed-up its global growth, a source close to the matter said. The Paris-based company, founded in 2013, aims to more than double its staff to 150 by the end of the year, hiring computer engineers and managers to develop new messaging tools for its users and make better use of the data it collects. The video game industry is a fast-growing business that has reached $100 billion in worldwide revenue last year, market research firm DFC Intelligence said. “The challenge for us now will be to attract engineers and product managers who have artistic skills and a sensibility.” The company, which only employs people in France, might build sales teams in the United States within two years to work more closely with Apple and Google, which both offer advertising and distribution tools, Yazdi said. Goldman Sachs’ investment vehicle is a new private equity fund that raised around $7 billion last year, people familiar with the matter have said.
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