CIENCE Announces Data Industry Veteran Brian Perks as General Manager of Data Division
Summary
Previously, he led data and digital strategy and acquisition for publicly traded company Zoominfo, and has been a force for strategic evolution for leaders in the space. “Brian brings decades of leadership and highly relevant experience to help accelerate our growth strategy,” said CIENCE CEO John Girard. A major flaw in this approach is twofold: 1) Impressions are served to every device on the network without regard for the decision-making function, and 2) current “work from home” realities make reaching remote decision-makers impossible. When asked about the implications, Perks said: “The CIENCE strategy will deliver better ROI for our clients by reducing wasted impressions while providing more accurate engagement signals … It is no longer acceptable that half of your marketing budget is wasted, especially when CIENCE can help you spend smarter.” Perks joins a data division currently serving hundreds of cross-industry clients, with a robust data asset that spans over 300 million records. Through highly targeted sales research and multichannel orchestrated outbound campaigns, CIENCE delivers consistent results for over 2,000 companies across more than 200 B2B industries.