Roofing giant takes on Tesla to make solar roof shingles more affordable

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However the larger and bulkier design also means that GAF Energys shingle doesnt blend in as well as Teslas product, which is nearly indistinguishable from normal roofing material. "So were the people that are sitting at the proverbial kitchen table with the homeowner at that moment that they need to replace their roof, where we can introduce the idea of solar." GAF Energy did not provide CNBC with specific pricing information, though DeBono estimated that on average, Timberline Solar could cost about twice as much as replacing a roof with normal asphalt shingles. The company was hit with a class-action lawsuit last year after it dramatically hiked Solar Roof prices for customers who had already signed contracts. Watch the video to see CNBCs early look inside GAF Energys R&D and manufacturing facility in San Jose, California, where its assembling Timberline Solar shingles.

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