Disrupting Technology Marketing with Five9’s Genefa Murphy
Summary
But enter disruptor Genefa Murphy, CMO of Five9, who explains to KJ Helms, host of the Disruption /Interruption podcast, that younger buyers now have more disposable income and are behind the new factors in the marketing landscape. These consumers are looking for companies to have a sense of social responsibility, practice diversity, and other ways to create emotional connections. Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected.
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