Thwart counterfeit auto parts with new labeling technologies
Summary
Next-generation labeling allows technicians and auto parts stores to use mobile devices to scan a unique serialized barcode to determine a product’s authenticity Unintentionally buying a counterfeit video game or designer watch may mean a loss of money, great disappointment — and certainly an awful feeling of being cheated. The least expensive and most effective way to help prevent counterfeiting is in the labeling of the part when the product is either boxed or tagged immediately during the manufacturing process. The basic tamper-evident label that is often used on auto parts only lets buyers know if the product has been tampered with; for example, the box or the container has been opened. The GS1 certified barcode allows the mechanic or parts store to track and trace the entire trip the product took through the supply chain. Ron Ducharme serves as vice president of Business Development at Covectra, a leader in track and trace solutions.
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