If You Have (or Want) Customers Globally, You Need to Internationalize Your Software
Summary
If you haven’t designed your software from the start with international scale in mind, market expansion will be a herculean task. As it applies to infrastructure, the GDPR mandates that any EU customer data that you store must be able to be anonymized, to protect the individual’s privacy. For example, country-specific domains and subdomains add credibility to your company in other markets, but are usually harder to configure and require more time to develop. You will need first to consider how to design your system so that you can modify meta information on the fly to satisfy the different demands of international search engine crawlers. Will you show them a modal popup that lets them choose where to go next, or will you simply redirect them automatically (potentially irritating users who are just investigating your international offerings)?
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