NPD: Convenience, Energy Savings, and Ambiance Among Top Reasons to Purchase Smart Home Devices in the U.S.
Summary
While security remains a top purchase driver, new data from The NPD Group reveals purchasers of categories such as smart power and smart lighting are becoming increasingly motivated by the convenience of these products, the energy savings they see as a result, and the ambiance they can create. According to the latest Home Automation Ownership & Usage Report from NPD’s Connected Intelligence, 40% of consumers who purchased smart power devices listed convenience as the primary reason for buying, up four points from July 2021. “The holiday season is often a catalyst for smart home sales, as deals and gifting can bring new purchasers into the mix,” said Ben Arnold, executive director and industry analyst for NPD. “While security will always remain a key feature in the smart home space, new purchase motivators will help grow the base of smart home purchasers and lead to growth in adoption as well as the number of smart devices in the home.” Methodology The NPD Group Connected Intelligence Home Automation Ownership & Usage Survey is based on consumer panel research that reaches over 5,000 U.S. consumers, aged 18+ from diverse regions and demographical backgrounds. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, home improvement, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games.